Not a whitepaper, but a greenpaper

Circularity doesn't have to be more expensive. It just requires a different way of thinking.

What is circularity?

In a circular economy there is no waste and raw materials are used again and again, but what exactly is circularity?

Circularity consists of three elements:


1. Prevention

This means that as little material as possible is used. The fewer materials that are used, the less that can ultimately be wasted.


2. Lifetime Extension

Let the product last as long as possible. Deposit bottles are a good example of this. Instead of throwing them away, they can simply be reused after collection.


3. Recycling

All raw materials and materials contained in packaging and products must be reused.

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