A holistic approach for a healthy planet
We don’t see circularity as a goal in itself, but as a means — a way to keep our planet healthy for current and future generations.
The challenge
Every year, 13 million kitchens are replaced in Europe. These kitchens are made from short-lived materials that are often incinerated or shredded — destroying all added value in the process. We’re here to show there’s a better way.
A future-proof model
As a B Corporation, we work every day toward a circular system — built on three pillars: a circular product, a circular business model, and a circular supply chain.
This means we stay responsible for every product we make, take components back, and reuse them. In doing so, we help transform the industry into a future-proof model.
A circular product
We design our products based on the R-ladder: the standard for circularity. From the very first design phase, we determine how materials can be reduced, disassembled, and reused, always aiming for the highest possible reuse value. This allows us to create products with minimal material needs, a PCI of 90%, and a lifespan of over 60 years. Curious how you can apply the R-ladder too?
A circular business model
Kitchen-as-a-Service, or K-a-a-S. We remain responsible for the service, maintenance, and take-back of every product at the end of its lifespan.
With our materials passport, we know exactly where each material is located and when it will return to us or our supply chain partners. This ensures efficient maintenance, keeps materials in the chain longer, and helps us save as many raw materials as possible from the shredder or incinerator.
A circular chain
Circularity doesn’t stop with us. Together with our partners, we’re building a liveable planet. Our kitchens are prefab assembled in collaboration with the sheltered workplace Diamantgroep, contributing to a society where everyone has a role to play.
As a frontrunner and B Corporation, we inspire supply chain partners and governments to help build a truly circular value chain.
Trees as allies
We believe in the power of trees. No trees are cut down for our products — our kitchens are made from 95% recycled wood and 5% roadside waste.
In addition, we plant 36 new trees for every kitchen, both locally and globally. These 36 trees absorb between 21 and 86 tons of CO₂ over the lifespan of your kitchen. Concrete action for a liveable planet.
Discover all our solutions
A circular society isn’t some distant dream.
Curious what we can do for your project today?